brand
Your first product, made properly.
For first-time founders launching a debut product — reviewed manufacturers, low MOQs and a clear path from brief to first run.
From brief to first run.
Shape the brief
Pick a category, product type and quantity. Aria Founder Fit helps you choose.
Find & compare
Shortlist HATCH-approved suppliers by MOQ, certification and location.
Post a request
One structured brief reaches every approved supplier in the category.
Sample rounds
Request samples, test, iterate. Sample requests are part of HATCH Pro.
First production run
Agree pricing and production directly — typical private label is 4–10 weeks.
On your shelf
Your label, your product, your margins. ₹0 commission to HATCH.
Two good ways to launch your first product.
Start white label
- ✓Formulation already done
- ✓Custom label & box
- ✓Usually the quickest launch
Start private label
- ✓Your own variation of a proven base
- ✓4–10 weeks typical lead time
- ✓Move to contract when you scale
What will your first batch cost?
An illustrative estimate based on typical ranges HATCH shares for private label skincare. Real quotes come from manufacturers.
₹40k–1.5L
Common questions.
MOQs vary by manufacturer and category. Colour cosmetics and skincare often allow smaller runs than supplements or food. Where a manufacturer has shared its MOQ, it is shown on its listing.