PreviewIncluded with HATCH Pro

Meet Aria — your
sourcing assistant

Guided, rule-based help for Indian founders — choosing a category, matching suppliers, and understanding exactly why they fit.

Supplier Finder
3 suppliers fit your brief
GMPMOQ ≤ 1,000West India
Founder Fit · your score
82Skincare · Serums
Trend Scout
Clean-label sunscreen
Preview · uses sample supplier data
Three tools, one assistant

Everything Aria helps you decide.

Each tool answers one founder question — what to make, who can make it, and why they fit.

Your brief
Vitamin C serum · 1,000 units
Private labelGMPWest India
K
Kesar Labs
MOQ 500 · serums in portfolio
94
01 · Supplier Finder

Who can make it?

Suggests suppliers for your category, MOQ, certifications and location — and explains the fit.

Founder Fit · Q4 of 8
What's your launch budget?
Under ₹2 lakh● ₹2–5 lakhAbove ₹5 lakh
02 · Founder Fit

What should I make?

A guided questionnaire that scores which category or subcategory fits your budget, goals and launch readiness.

Clean-label sunscreen
Beauty · rising interest
Plant protein powder
Supplements
Soy wax candles
03 · Trend Scout

What's worth exploring?

Product and category ideas to explore before you commit to a launch.

How Aria works

From brief to shortlist in minutes.

1
Describe what you want

Category, quantity, certifications and region.

2
Aria applies the rules

Fixed, transparent criteria — no guesswork.

3
See why they fit

Every suggestion comes with its reasons.

AriaSupplier Finder
Vitamin C face serum — 1,000 units, private label, GMP-certified, West India.
Kesar Labs fits your brief because:
✓
MOQ 500Below your 1,000 units
✓
GMP + ISO 22716HATCH-reviewed certificates
✓
Vapi, GujaratWithin West India
✓
Serums in portfolioHas made this product type before
Straight answers

What Aria is — and isn't.

Rule-based, not a chatbot

Aria applies fixed, transparent criteria. It does not use a large language model.

In preview

Suggestions currently use sample supplier data, not the live directory. Browse the directory for real suppliers.

₹0 commission, always

HATCH never takes a cut of your orders with manufacturers — with or without Aria.

Free Founder

Everything you need to start — without Aria.
₹0forever
  • Browse HATCH-approved suppliers
  • Save and compare suppliers
  • Message suppliers
  • 1 sourcing request per month
Create free account

HATCH Pro

Checkout coming soon
Aria plus unlimited sourcing.
₹2,000/ month
  • Aria — Supplier Finder, Founder Fit, Trend Scout
  • Unlimited saved suppliers & requests
  • Compare up to 4 · HATCH Score on every supplier
  • Sample requests
View HATCH Pro pricing
FAQ

Questions about Aria

What is Aria?–

Aria is HATCH's sourcing assistant. It gives step-by-step guidance on which suppliers to look at, which category fits you, and which product ideas are worth exploring.

Is Aria AI?–

No. Aria applies fixed criteria to your inputs and explains the result. It does not use a large language model.

Is Aria free?+
Does Aria use the live supplier directory?+
Does HATCH charge commission?+
Get started

Start free. Add Aria when you're ready.

Create a free founder account today — browse, save, compare and message HATCH-approved manufacturers.

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