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From idea to shelf,
without the guesswork.

HATCH is built for Indian founders who want to source with confidence — reviewed manufacturers, structured requests and direct conversations. No brokers. No commission.

01 · Idea
Know what to make

Aria Founder Fit scores categories against your budget and goals.

02 · Search
Find who can make it

Filter HATCH-approved suppliers by MOQ, certification and location.

03 · Compare
Shortlist side by side

Compare up to four suppliers on the details that matter.

04 · Request
Post one brief

It reaches every approved supplier in the category.

05 · Launch
Make it, ship it

Samples, pricing and production — agreed directly.

The difference

Same product. A very different path.

Sourcing the old way

1
Endless unverified listingsTraders pose as factories; nobody checks.
2
Cold calls and WhatsApp spamFollow up ten suppliers to hear back from one.
3
Jargon nobody explainsMOQ, GMP, ISO 22716 — figured out alone.
4
Brokers take a cutMargins disappear before you launch.

Sourcing on HATCH

1
Every supplier reviewed firstCertificates shown are ones HATCH has reviewed.
2
One request, every supplierPost once — interested manufacturers reply.
3
Plain-language guidanceAria explains why each supplier fits your brief.
4
₹0 commission, alwaysWhat you negotiate stays between you and them.
Built for founders

Wherever you are on the journey.

New consumer brands

First-time founders sourcing a debut product line.

Scaling D2C brands

Growing brands adding SKUs or a second source.

Retailers building own-brand

Retail buyers sourcing private label ranges.

Procurement teams

Established brands looking for Indian manufacturers.

Aria · sourcing assistant

Brief to shortlist in minutes.

Describe the product you want to make. Aria applies fixed, transparent rules and shows why each supplier fits.

Try Aria Preview · sample data
AriaSupplier Finder
Vitamin C face serum — 1,000 units, private label, GMP-certified, West India.
Kesar Labs fits your brief because:
✓
MOQ 500Below your 1,000 units
✓
GMP + ISO 22716HATCH-reviewed certificates
✓
Vapi, GujaratWithin West India
✓
Serums in portfolioHas made this product type before
1
Describe what you want

Category, quantity, certifications and region.

2
Aria applies the rules

Fixed, transparent criteria — no guesswork.

3
See why they fit

Every suggestion comes with its reasons.

FAQ

Common questions.

Is HATCH free for founders?–

Yes — browsing approved suppliers, saving and comparing them, messaging, and one sourcing request a month are free.

What does HATCH Pro add?+
How are suppliers reviewed?+
Does HATCH take commission?+

Start with clarity
before you contact a supplier.

Get started free
Free founder account · ₹0 commission on orders · No brokers in between